Fulfillment by Amazon (FBA) is a service provided by Amazon that allows sellers to store their products in Amazon's fulfillment centers. Amazon then handles the storage, packing, shipping, customer service, and returns for these products. This service enables sellers to leverage Amazon’s extensive logistics network to offer faster delivery and Prime eligibility for their products.
Sellers send their products to Amazon’s fulfillment centers, where items are stored until an order is placed. Amazon then picks, packs, and ships the products directly to the customer. FBA also handles customer service and returns for these orders, providing a comprehensive solution that simplifies the selling process for businesses.
Using FBA can help sellers significantly boost their sales potential on Amazon due to the Prime badge that FBA items carry, which often leads to higher visibility and customer trust. It also allows sellers to scale their business more efficiently without needing to invest in their own warehouse and logistics systems.
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